A studio, run lean on purpose

The problem with the agency model

In most agencies, the person who sells the work is not the person who scopes it, and neither of them builds it. Every handoff between those roles loses detail, and the client ends up relaying context through an account manager who is translating in both directions.

That structure exists to let an agency scale headcount, not to produce better websites. Webko is arranged the other way round: one senior designer-developer, from the first conversation to launch. Fewer people between your idea and the shipped result.

Why fragrance and luxury e-commerce

Fragrance is an unusually demanding category to sell online, because the product cannot be sampled through a screen. The entire buying decision rests on how well the page substitutes for smell: notes, longevity, comparisons, sample paths, and enough specificity that someone commits without holding the bottle.

Solving that repeatedly, across price points from below-wholesale oils to oud priced in the thousands, builds transferable judgement about trust, proof and objection handling. The same discipline applies to any considered purchase, which is why the work is not limited to fragrance.

The concept builds are the clearest evidence of that range: seven brands in one category, deliberately positioned as differently as the category allows.

How we work

Every engagement opens with a free mockup of your three main pages. You see real design work before any money changes hands, and if it isn’t right you walk away without an invoice.

If you approve the design, we take an upfront payment and build the full site against a written scope, timeline and fixed price. The remaining balance is due on completion. Never before you have seen the work.

Handover matters as much as launch. The site is set up so your team can run and update it without coming back to us. Content in a CMS, documentation written down, and a stack with a large enough talent pool that you are never dependent on one studio.

Built to convert, measured on it

We optimise for sales, not applause. Every design decision ladders back to a funnel and a number, and where a recommendation is genuinely uncertain we say so and propose a test rather than asserting it.

That also means being honest about what cannot be evidenced. We will not quote you a conversion lift we cannot support, and the portfolio is labelled as concept work because that is what it is. A studio selling conversion discipline should be the last one inflating its own numbers.