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E-commerce CRO

E-commerce CRO focused on where a store actually loses buyers

General CRO advice tends to focus on the homepage; most of what's actually costing an online store sales happens further down the funnel: a product page that doesn't answer the real objection, a cart that surfaces shipping cost too late, a checkout step that asks for more than it needs. E-commerce CRO audits the store funnel specifically: collection, product page, cart and checkout, in that order.

The product page is where most sales are actually lost

A product page has one job: answer the specific objection stopping this particular visitor from adding to cart. For a considered purchase, fragrance, luxury goods, anything that can't be fully judged from a photo, that objection is usually a missing piece of specific information rather than a design flaw: no sizing guidance, no comparison to something the buyer already knows, no answer to "how will this actually perform for me."

We review product pages against that standard rather than a generic best-practice checklist, because the checklist doesn't know what your specific buyer needs answered.

Cart and checkout friction, itemised

Shipping cost revealed for the first time at the final step, a checkout that demands account creation before it demands payment, form fields that ask for information the order doesn't actually need: each is individually small and collectively expensive, because every added step is another chance for a buyer with a live credit card in hand to reconsider.

We map the funnel from cart to confirmed order and flag exactly where friction is introduced, prioritised by how many buyers a given step is realistically costing you rather than by how easy the fix looks.

What we won't do

We won't quote a conversion-lift percentage we can't evidence, and we're openly sceptical of agencies that open a pitch with one. What an e-commerce CRO audit gives you is a specific, prioritised account of where your funnel is leaking and why, grounded in the store itself and your analytics where you have them, plus which findings are established best practice versus genuine hypotheses worth testing.

Frequently asked questions

How is this different from your general CRO & website audits service?

The general audit covers any site, homepage included, and suits businesses without an online store. This page is specifically about the store funnel, product page, cart, checkout. For e-commerce sites where most of the real friction sits below the homepage.

Do you need access to our analytics?

It sharpens the findings considerably but isn't required to start. A URL is enough for the initial funnel review; analytics and any existing funnel data let us confirm where visitors are actually dropping off rather than where we'd predict it.

Will you guarantee a specific conversion increase?

No. We'd be sceptical of any agency that does. You'll get a specific, evidenced account of where the funnel is losing buyers and why, with a clear line between established fixes and things worth testing rather than assuming.

Can you implement the fixes as well as audit them?

Yes, and many audits lead directly into a scoped piece of implementation work. Plenty of clients also take the written findings and act on them with their own team. The audit is built to be useful either way.

Self-initiated concept builds, each aimed at a different position in the fragrance market, not paid client engagements.

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