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Shopify CRO

Shopify CRO that accounts for what the platform actually allows

Generic CRO advice regularly recommends things Shopify's checkout doesn't let you change, or misses friction that's specific to how Shopify stores are usually built: a dozen apps each adding a script, upsell logic that fights the platform's native cart behaviour, a theme customisation that quietly broke mobile checkout eight months ago and nobody noticed. Shopify CRO starts from the platform's real constraints, not a template written for e-commerce in general.

App bloat is a conversion problem, not just a speed one

Every app installed on a Shopify store adds a script, and scripts that slow the page down don't just hurt Core Web Vitals. They directly cost checkout completions, because mobile buyers on real-world connections abandon slow pages before the payment step ever loads. A store that added an app for every marketing idea over three years usually has several doing nothing measurable while still taxing every page load.

We audit what's actually earning its weight and flag what's quietly costing conversions for a feature nobody's using any more.

Working within Shopify's checkout constraints

Shopify's checkout is deliberately locked down for security and reliability, which means some standard CRO advice, a fully custom checkout flow, certain field reordering. Simply isn't available on most plans. What is available (Shopify Plus's Checkout Extensibility, Shop Pay's express-checkout behaviour, upsell placement within what the platform permits) gets underused because most CRO advice wasn't written with Shopify's specific rules in mind.

We audit against what Shopify actually allows, so recommendations are things you can implement rather than a wishlist Shopify won't let you build.

Native cart and upsell behaviour, not fought against

Third-party upsell and cart-drawer apps frequently duplicate or conflict with Shopify's own cart logic, producing a cart that looks customised but behaves inconsistently. A discount that applies twice, a bundle that doesn't reflect in the drawer until refresh. We check whether the native cart, extended carefully, would outperform the app stack currently fighting it.

Frequently asked questions

How is this different from your e-commerce CRO page?

E-commerce CRO covers the store funnel on any platform. This page is scoped specifically to Shopify's own constraints, app behaviour, checkout limits by plan tier, native cart logic, which a platform-agnostic audit wouldn't necessarily catch.

Can you actually change Shopify's checkout?

Within what your plan allows. Standard plans have limited checkout customisation by design; Shopify Plus opens up Checkout Extensibility for more. We'll tell you what's genuinely available at your tier rather than recommending changes Shopify won't let you make.

Will removing apps break anything?

Only apps confirmed to be doing nothing measurable get flagged for removal, and always with a rollback plan. The point of the audit is telling the difference between an app quietly costing you speed and one actually earning its place, not removing things on a hunch.

Is the audit really free?

Yes, with no obligation attached. You get a written, prioritised breakdown of what's costing conversions on your Shopify store specifically, to act on with us, with your own team, or on your own.

Self-initiated concept builds, each aimed at a different position in the fragrance market, not paid client engagements.

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